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Choosing the right card payment provider is one of the most important decisions a small business can make. Whether you are running a coffee shop, a salon or a mobile food truck, how you take payments affects your bottom line, your customer experience and your ability to grow.

In the UK, big names like Square, Zettle and SumUp have become popular for their plug-and-play approach. But just because they are well known does not mean they are the best fit for everyone. Let us break it down and show you how A2B compares.

Square, Zettle and SumUp – what they offer

Each of these providers offers a compact card machine with simple pricing and fast onboarding.

  • Square is known for its clean design and user-friendly app, popular with creative and retail businesses.

  • Zettle, owned by PayPal, is a strong option for those who already use PayPal tools or want easy e-commerce integration.

  • SumUp is focused on affordability and ease of use, ideal for market stalls and sole traders.

They all offer set pricing, basic customer support and limited room to tailor the service to your business.

Why UK businesses are switching to A2B

A2B is not just another payment provider. We work directly with you to understand your business, your turnover and your goals – and then offer a personalised solution to match. Here is why more business owners are choosing A2B:

  • Bespoke pricing – Only pay for what you use. We negotiate better rates based on your business size and volume.

  • Dedicated account manager – Real support from a real person. No call centres or chatbots.

  • Faster payouts – Keep your cash flowing with next-day settlement options.

  • Wide range of terminals – Whether you need a fixed countertop solution or a mobile device, we have it covered.

  • Cash advance options – Access funding to grow your business, stock up or manage cash flow without going to the bank.

Final thoughts

Square, Zettle and SumUp are great starting points. But once your business begins to grow or you want more control over your costs, it is time to explore better options. A2B is built for business owners who are ready to take the next step – without being tied to one-size-fits-all pricing or long support queues.

If you are ready to save money, get real support and take payments the smart way, speak to our team today. We will show you what a better payment experience looks like.

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